The ever-changing nature of jewelry trends are driven by a number of factors. Right now, rose gold is having its moment in the sun after precious white metals were the color of choice for the past few years. Let’s take a look at why that might be.

Affordable, prestigious, and trendy, it’s no wonder that silver is enjoying a renaissance. Considered one of the three Noble Metals – gold and platinum being the other two previously covered – silver sales have been on the rise, with an average increase of 19% from 2011 to 2012 (according to the National Jeweler/Nielsen silver survey).

Platinum is a metal favored by jewelers for its durability, malleability and significant weight. It doesn’t tarnish and maintains its natural white color, making it an excellent option for heirloom jewelry. And because it’s long lasting , platinum creates a secure setting for diamonds and gemstones, making it a top choice for engagement and wedding rings to last a lifetime.

After years of being overshadowed by white gold, yellow gold is making a comeback! The demand for colored gold is usually dictated by fashion trends. Whenever shades of blue and silver are fashionable, the demand for white gold tends to increase. With Earth tones currently at the forefront, there’s a growing desire for yellow gold.