While holiday jewelry purchases are predominantly for women, many men would love to be on the receiving end of the jewelry-giving. Today, GIA’s Holiday Buying Guide series continues with tips for buying jewelry for men.

Sports cars and jewelry may not seem to have much in common, but take a closer look and you’ll see that they frequently share common design elements: sleek lines, polished metal, bold color palettes and more. These design choices project status, power, and affluence; qualities likely to appeal to men.