In the 2013 GIA Holiday Buying Guide, we’ve talked about diamond jewelry styles and trends, and how to buy diamond jewelry, but as we near the end of the holiday, there is still one significant topic to address: how to buy her something she’ll love.

While holiday jewelry purchases are predominantly for women, many men would love to be on the receiving end of the jewelry-giving. Today, GIA’s Holiday Buying Guide series continues with tips for buying jewelry for men.

The unique beauty and appeal of fancy cut diamonds make them the perfect choice for gifts of the season. Shoppers now have a wide array of choices, so there is something for every taste. In this installment of our 2013 Holiday Buying Guide series, you will learn about some of the special characteristics of fancy cut diamonds before you ever step into a jewelry store.

The previous installment of the 2013 Holiday Buying Guide covered the basics of the 4Cs of diamond qualities. But how will you know that the diamond you’re considering buying has the qualities you’re looking for? The answer…an independent, unbiased evaluation.   

Diamond jewelry is often at the top of a woman’s holiday wish list but getting her a gift that she’ll love doesn’t have to be complicated. In the second installment of our 2013 Holiday Buying Guide series, you will learn the basics of what to look for when shopping for diamond jewelry.