If you follow this blog, you know to look for GIA reports when making a diamond, pearl or colored gemstone purchase. The “blue” GIA report had been around for more years than we can count – that is, until January of this year, when GIA began issuing its trusted reports in a new look. By integrating new technologies and simplifying the format, the reports were redesigned to set a new standard for jewelry buyers in terms of ease of use and credibility.

The previous installment of the 2013 Holiday Buying Guide covered the basics of the 4Cs of diamond qualities. But how will you know that the diamond you’re considering buying has the qualities you’re looking for? The answer…an independent, unbiased evaluation.   

GIA recently made headlines for grading the statement gem in what has been dubbed the world’s most expensive necklace by the Guinness Book of World Records.