The previous installment of the 2013 Holiday Buying Guide covered the basics of the 4Cs of diamond qualities. But how will you know that the diamond you’re considering buying has the qualities you’re looking for? The answer…an independent, unbiased evaluation.   

Purchasing a diamond ring can be overwhelming. After you get through the education process of learning the diamond 4Cs there is still one more piece of the puzzle: understanding the difference between a grading report and an appraisal.

Perhaps a special piece of diamond jewelry has been passed down to you. It may be a ring or a pendant set with a beautiful gem. Because this item did not come from a jeweler or gemologist, you really have no way of knowing anything about the diamond’s color, clarity, cut or carat weight – those factors that determine quality, and help you decide whether the diamond is  worth resetting or leaving it as it came.

GIA strives to make sure diamond grading is objective and fair, keeping a standard in the diamond market, so that the public can buy a diamond with a GIA report and know that the report is accurate and absolutely impartial. This creates the ultimate peace of mind for your diamond purchase.