When you’re shopping for a diamond, its brightness and sparkle will draw you to the jewelry counter, and keep you captivated long after you’ve made your diamond purchase. Achieving maximum brightness and sparkle requires excellent cutting technique, which is reflected in the diamond’s cut grade. Of the 4Cs, no other ‘C’ has more impact on a diamond’s appearance.

The unique beauty and appeal of fancy cut diamonds make them the perfect choice for gifts of the season. Shoppers now have a wide array of choices, so there is something for every taste. In this installment of our 2013 Holiday Buying Guide series, you will learn about some of the special characteristics of fancy cut diamonds before you ever step into a jewelry store.

Diamond jewelry is often at the top of a woman’s holiday wish list but getting her a gift that she’ll love doesn’t have to be complicated. In the second installment of our 2013 Holiday Buying Guide series, you will learn the basics of what to look for when shopping for diamond jewelry.

Next up in GIA’s 4Cs Q&A series is diamond cut grading.

As seen during the 2013 Oscars, vintage jewelry and diamonds continue to live in the spotlight, as evidenced by the Fred Leighton 19th Century oval and cushion cut diamond bracelet worn by Jennifer Aniston. But do you know the storied history behind your favorite vintage diamond cuts?