Why Start with “D”?

When men and women really start looking into diamond grading, a common question is, “Why does the GIA color grade start with a D?”

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Cut: The 4th C

When you oooh and ahh over a sparkly diamond, to a large extent you’re reacting to its cut. What you want is light to enter through the crown table (the flat part at the top) and go to the pavilion (the pointy part at the bottom), where it reflects from one side to the other, and then back out of the diamond through the crown table. This ensures maximum sparkle and brilliance. Think spectacular laser show!

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5 Things to Ask Your Jeweler Before Buying a Diamond

Purchasing a diamond is a big step and finding the right one can be pretty intimidating. However, it doesn’t have to be. Before you make your purchase of a lifetime, make sure to ask the following 5 questions to your jeweler.

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5 Things To Do Before Buying Her a Diamond Engagement Ring

Getting ready to pop the big question is undoubtedly one of the most memorable and exciting times of your life. At the same time, things can get pretty hectic as you consider everything that goes into such an important purchase. With some preparation beforehand, shopping for that one-of-a-kind ring will become a breeze.

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Before You Visit a Jeweler, Ace the 4Cs

All diamonds are rare and no two diamonds are alike. A diamond’s quality and rarity is determined by its unique combination of characteristics of Color, Cut, Clarity and Carat Weight.  The International Diamond Grading System™, used around the world since its invention by GIA in the 1950s, is based on the Four Cs.

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