Getting ready to pop the big question is undoubtedly one of the most memorable and exciting times of your life. At the same time, things can get pretty hectic as you consider everything that goes into such an important purchase. With some preparation beforehand, shopping for that one-of-a-kind ring will become a breeze.

All diamonds are rare and no two diamonds are alike. A diamond’s quality and rarity is determined by its unique combination of characteristics of Color, Cut, Clarity and Carat Weight.  The International Diamond Grading System™, used around the world since its invention by GIA in the 1950s, is based on the Four Cs.

There are a lot of guys looking for the perfect diamond engagement ring right now. Essentially, you’ve got a month until Valentine’s Day, right? We’ll be putting together some buying tips to help you through the process.

GIA’s mission statement says it perfectly: Ensure the public trust in gems and jewelry by upholding the highest standards of integrity, academics, science, and professionalism through education, research, laboratory services, and instrument development.

But how does that translate to you—the guy who’s about to buy a diamond for the love of his life?