Once destined for industrial use, low-quality rough diamonds were thought to have too many impurities or inclusions to be used in high-end rings, bracelets, and necklaces.  But today, these diamonds are making their way into luxury jewelry. So why the sudden interest?

What better way to celebrate the love for your significant other than by giving heart shaped jewelry and diamonds this Valentine’s Day? As the world’s foremost expert in gems and jewelry, GIA offers a few tips and best practices before you set foot in your neighborhood jewelry store.

The unique beauty and appeal of fancy cut diamonds make them the perfect choice for gifts of the season. Shoppers now have a wide array of choices, so there is something for every taste. In this installment of our 2013 Holiday Buying Guide series, you will learn about some of the special characteristics of fancy cut diamonds before you ever step into a jewelry store.

Some diamond cut’s never go out of style, especially when they boast a royal heritage and have been redesigned and reinvented. Such is the case with the popular Asscher cut.

Angelina Jolie and Brad Pitt made headlines earlier this year when they finally announced their engagement. Soon thereafter, Jolie was spotted wearing an engagement ring that featured a large, Emerald cut diamond center stone. While an Emerald cut center stone is not the traditional look for an engagement ring, non-traditional engagement rings seem to be making news more frequently.

When it comes to diamonds, most consumers tend to use the words “cut” and “shape” interchangeably.  But for diamond professionals, there is a big difference.  Diamond Shape refers to the outline of the stone (pear, oval, round, etc.).  Diamond cut refers to a stone’s facet arrangement.  So a shape can be faceted in a variety of ways, or cutting styles.